60th Hong Kong Brands and Products Expo 2026

Overview

Since its inception in 1938, the Hong Kong Brands and Products Expo (HKBPE), organized by The Chinese Manufacturers' Association of Hong Kong (CMA), has become one of the city's most iconic annual shopping festivals. 2026 marks the 60th edition of this event, a significant 'Diamond Jubilee' milestone that honors the history of Hong Kong's industrial sector while serving as a beloved cultural and shopping carnival for the public.

Highlights & Themed Zones

This year’s expo features 11 major themed zones, offering an extensive range of products and experiences:

• Food, Beverage & Groceries: A wide selection of local and international culinary delights.
• Hometown Flavors: Authentic, traditional snacks and delicacies.
• Ginseng, Dried Seafood & Soup Ingredients: Premium health-focused ingredients.
• Beauty & Wellness: Health products and skincare items.
• Home Living & Fashion: Quality household goods and trendy apparel.
• Hong Kong Brands Square: Showcasing top local brands and the strength of "Made in Hong Kong".
• Chill & Eat Zone & Food Plaza: Perfect for enjoying delicious snacks on the go.
• Promotion Zone: Dedicated space for special discounts and brand showcases.

Ticketing

• Standard Admission: HK$10.
• Free Admission: Children 1m or shorter, seniors aged 65+, and persons with disabilities enjoy free entry.
• Evening Special: Free admission for all after 7:00 PM (except on the last day, January 5th).

Venue & Access

The event will be held at Victoria Park, Causeway Bay. Visitors are encouraged to use public transport. The venue is easily accessible via MTR (Causeway Bay or Tin Hau stations) and various bus routes.