My Friend Rabbit × Chinachem Group Malls 'Amusing Summer'

Highlights

This summer, seven Chinachem Group malls are joining forces with the popular Korean character 'My Friend Rabbit' to host the 'Amusing Summer' event. Designed with a humorous and quirky aesthetic, the event features a series of vibrant installations and interactive zones, encouraging visitors to unwind, 'lie flat,' and enjoy a fun-filled vacation with the adorable Pink Rabbit.

Program Details

The event spans across multiple malls, with primary activations at Nina Mall and Lucky Plaza:

• Nina Mall: Dreamy Underwater World: The atrium transforms into an enchanting underwater paradise, anchored by a 5-meter-long 'Inflatable Diving Flying Fish' rabbit suspended in the air. A 6-meter-tall giant Pink Rabbit statue stands guard in the outdoor plaza. Visitors can also participate in interactive games like the 'Stress-Relief Bubble Challenge' and 'Duck-Catching Fun' to win exclusive prizes.
• Lucky Plaza: Juicy Beach: This area adopts a summer resort theme, featuring the Pink Rabbit lounging on a beach chair. The 'Summer Juicy Bar' offers an interactive experience, while games like 'Summer Coconut Battle' and 'Ring Toss Challenge' test your precision and speed for a chance to win limited-edition rewards.
• Pop-up Store: The first-ever thematic pop-up store opens at both Nina Mall and Lucky Plaza, offering over 50 exclusive items, including the sought-after 'Blue/Pink Angel' pendants and themed 'Mental' and 'Black' series merchandise. Visitors who share their photos on social media can receive a limited-edition 'My Friend Rabbit' photo prop.

Ticketing & Rewards

The event is free to attend. Furthermore, Chinachem Group is offering the 'Amusing Summer' redemption campaign. Customers who spend a designated amount at participating malls can redeem exclusive summer items like 'My Friend Rabbit' storage bags or transparent umbrellas (check with individual mall concierge desks for details).

Venue & Access

The event takes place across seven locations, including Nina Mall, Lucky Plaza, Hilton Plaza, Fortune Plaza, Fanling Town Centre, Sheung Shui Town Centre, and Paris London New York Cinema Shopping Centre. Conveniently accessible via public transport, visitors are encouraged to visit Nina Mall (Tsuen Wan/Tsuen Wan West MTR) or Lucky Plaza (Sha Tin MTR).