Workshop: Marketing and Audience Development [Creator Incubation Lab]

Highlights

The "Creator Incubation Lab" is an annual support initiative launched by Blank Space Studio, dedicated to fostering co-learning, experimentation, and performance to build a robust support network for local performing arts practitioners. This module focuses on one of the most critical aspects of artistic practice: Marketing and Audience Development, aiming to dismantle common pitfalls in creation and production to foster a healthier arts ecosystem.

Program Overview

Beyond artistic quality, successful performing arts projects require precise market strategies to reach their intended audience. This workshop features Jacqueline Lu, founder of Art-mate, as the guest speaker. Drawing on her firsthand experience and deep understanding of the arts landscape, she will share insights into the latest ticketing habits of local audiences and the effectiveness of various promotional strategies.

Participants will engage in practical sessions to review their past or upcoming promotional materials. Under the guidance of the instructor, they will identify communication gaps, analyze audience behavior, and refine their marketing strategies to build effective bridges between their creative vision and potential viewers.

About the Speaker

Jacqueline Lu is the founder of Art-mate. With extensive experience in art-tech and ticketing ecosystems, she possesses profound insights into local arts promotion and audience analytics. She is dedicated to empowering artists to overcome promotional hurdles through professional knowledge sharing.

Ticketing & Discounts

• Fee: HKD 200 (for both sessions)
• Concession: 20% off for full-time students and seniors aged 60 or above.
• Special Offer: Purchase a full pass for the "Creator Incubation Lab" workshops at HKD 1000 to attend the entire series. Attend at least 8 sessions to receive a 50% tuition refund (excluding ticketing service fees).

Venue & Access

The workshop will be held at the Blank Space Studio Rehearsal Room. Please monitor official channels for further details regarding location and access.

Note: The workshop will be conducted in Cantonese and is suitable for creators of all experience levels developing their performing arts career.