Lane Crawford "The Curator's Diary" Chapter 1 Pop-up Store
Lane Crawford launches the "The Curator's Diary" project, featuring the interactive and healing "Mirumi" plush toys at their IFC pop-up store in Central. Visitors are invited to adopt these sensory companions and personalize them with custom beaded collars for a unique, heartfelt experience.
- When
30 Apr 2026 - 30 Jul 2026 10:30 - 20:30
- Location
Lane Crawford IFC Store
Hong Kong Island Central Central and Western
Shop 3025-26, 3031-3066, 3/F, IFC Mall, Central, Hong Kong
Highlights
Lane Crawford proudly unveils "The Curator's Diary," an creative initiative designed to expand the brand's creative universe and foster unique community memories through a series of curated chapters. The inaugural chapter introduces the adorable and therapeutic companion from Japan, "Mirumi."
More than just a plush toy, Mirumi features advanced sensory technology that responds to your voice, movements, and touch. These charming creatures are designed to bring warmth and comfort to your busy urban lifestyle. This event is not merely a retail encounter, but a heartfelt journey of adoption and connection.
Program
Mirumi comes in three distinct colors—pink, ivory, and grey—each representing a unique personality. Guests are invited to visit the pop-up to find the Mirumi that resonates with them and begin their personal adoption story. To make the experience even more special, you are encouraged to name your new companion and accessorize it with an exclusive beaded collar available in-store (limited quantity, available on a first-come-first-served basis).
Venue & Access
The event takes place at the Lane Crawford store within the IFC Mall in Central, Hong Kong. It is easily accessible via public transport, including the MTR Hong Kong or Central stations.
- Venue: Shop 3025-26, 3031-3066, 3/F, IFC Mall, Central, Hong Kong
- Dates: 30 April 2026 to 30 July 2026
- Operating Hours: 10:30 - 20:30
