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Ray-Ban Pop-up Store at Harbour City LCX

Join the Ray-Ban pop-up at Harbour City LCX, featuring the Jennie global campaign. Enjoy AI photo booths, DIY workshops, and exclusive collections in a bold, red-themed space.
When

19 May 2026 to 7 Jun 2026, 10:00-22:00 HKT

Location

LCX, Harbour City

Kowloon Tsim Sha Tsui Yau Tsim Mong

Ocean Terminal L3, Harbour City, 3 Canton Road, Tsim Sha Tsui

© OpenStreetMap
Important dates

  • Interactive AI Photo Booth

    19 May 2026 to 7 Jun 2026, 10:00-22:00 HKT

    Generate a stylish, Jennie-inspired campaign photo instantly with AI technology.

    Step into the spotlight at our AI Photo Booth. 1. Register as a Ray-Ban member. 2. Strike your best pose to generate an AI-enhanced portrait. 3. Share your photo on social media tagging @RAYBAN with the official hashtag to receive a physical print on-site.

  • DIY Accessory Workshop

    19 May 2026 to 7 Jun 2026, 10:00-22:00 HKT

    Customize your eyewear accessories with exclusive charms and letters.

    Create your unique accessory set. Purchase any item from the Jennie-selected collection to receive a DIY kit. Use the provided Ray-Ban signature charms and letter beads to personalize your glasses case or accessories, showcasing your own ''unfiltered'' style.

Immerse Yourself in the "Jennie x Ray-Ban" World

Experience the intersection of classic heritage and modern streetwear at the Ray-Ban Pop-up Store, hosted at the iconic LCX, Harbour City, Tsim Sha Tsui. Running from May 19 to June 7, 2026, this exclusive pop-up celebrates the brand's latest global partnership with Jennie from BLACKPINK, capturing her signature "unfiltered confidence" within a high-energy, immersive space.

The Aesthetic of "Ruby Jane"

Inspired by the Styles for Unfiltered Confidence campaign, the pop-up is drenched in a striking, vibrant red—a direct nod to Jennie's "Ruby Jane" persona. Visitors are invited to step into a world where minimalism meets edge. Whether you are browsing the latest Jennie-approved silhouettes—including '90s-inspired wrap shields, retro cat-eyes, and the innovative Ray-Ban Meta smart glasses—or simply taking in the bold interior design, the space is engineered to define your next style move.

Interactive Experiences & Highlights

Beyond retail, the pop-up transforms the shopping experience into an interactive journey. Make sure not to miss our curated engagement zones:

  • Interactive AI Photo Booth: Step into the spotlight and generate a high-fashion, AI-enhanced portrait that matches the campaign's visual aesthetic. It is your chance to be the face of the campaign.
  • DIY Accessory Workshop: Express your individuality. Customers who purchase eyewear from the collection receive a complimentary DIY kit to customize their accessories with exclusive Ray-Ban charms.

How to Join

Located at Ocean Terminal, L3, Harbour City, the pop-up is easily accessible via the Tsim Sha Tsui MTR station or the Star Ferry. Our team is ready to help you find the perfect pair that bridges the gap between heritage design and modern technical flair. Discover your unfiltered confidence today at the heart of Hong Kong's shopping landmark.

Check out the Ray-Ban official website for more collection details or follow the Harbour City updates for mall-wide events.

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