Sushi Express x Despicable Me Collaboration

Highlights

To mark its 30th anniversary, Sushi Express has launched an exclusive collaboration with the film Despicable Me. Running from June 18 to July 31 across all Hong Kong conveyor belt and takeaway branches, this campaign introduces themed culinary creations and immersive concept stores, making it the must-visit hotspot for movie fans and foodies this summer.

Program

This creative collaboration brings the movie to life with a range of themed menu items:

• Cheese Burger Steak Sushi (HK$16): Features a burger patty on sushi rice, meticulously garnished with cheese to replicate the character "James".
• Spicy Octopus Monster (HK$12): Tender octopus topped with zesty Thai spicy sauce, inspired by the monster "Howard".
• Mango Salsa Wagyu (HK$16): Flame-seared wagyu paired with refreshing mango salsa for a dynamic flavor profile.
• Caramel Banana Salmon (HK$12): A bold fusion of fresh salmon, sweet banana, and caramelized sugar.
• Caramel Banana Parfait (HK$22): A Hong Kong-exclusive dessert perfect for a sweet ending.

Takeaway customers can enjoy the Grilled Octopus Monster Sushi Box (HK$42), featuring a visually striking combination of flame-seared octopus and savory tamagoyaki.

Ticketing & Merchandise

Spend HK$80 or more at any Sushi Express outlet to enjoy exclusive "add-on" prices for limited-edition merchandise:

• Phase 1 (From June 18): Mobile Phone Lanyard (Add-on: HK$38), Takeaway Exclusive Keychain (Add-on: HK$18).
• Phase 2 (From July 2): Themed Beach Bag (Add-on: HK$88), Conveyor Belt Exclusive Mini Handkerchiefs (Add-on: HK$38).

Venue & Access

The promotion is available across all Sushi Express branches in Hong Kong. Additionally, two flagship locations have been transformed into immersive themed concept stores featuring life-sized installations inspired by the movie's monster tentacles. Visit your nearest branch to experience the fun.