BMW JOYFEST 2026
BMW JOYFEST 2026 begins on June 19, 2026, at the Tsuen Wan showroom, featuring test drives of the new BMW iX1 L M Sport, exclusive purchase offers, and discounts on accessories. This event runs over multiple weekends, offering a prime opportunity for enthusiasts to upgrade their vehicles and experience the BMW lifestyle.
- When
19 Jun 2026 - 21 Jun 2026 11:00 - 18:00
- Location
BMW Tsuen Wan Showroom
New Territories Tsuen Wan Tsuen Wan
Sime Darby House, 380 Castle Peak Road, Tsuen Wan, Hong Kong
Highlights
BMW JOYFEST 2026 is back! This premier summer event for car enthusiasts brings together test drives, limited-time purchase offers, and a holistic lifestyle experience. Visit the BMW Tsuen Wan showroom and immerse yourself in the dynamic energy of the BMW brand.
Program
The highlight of this year's event is the all-new BMW iX1 L M Sport (Long Wheelbase). This electric sports SUV features enhanced rear passenger space and a finely tuned suspension system for a smooth, comfortable ride. During the event, you can get behind the wheel for a personal test drive to feel the quiet comfort and performance. Customers purchasing designated models during the event are eligible for free upgrades, including the Harman Kardon HiFi sound system and Parking Assistant Plus.
Exclusive Offers
Enjoy a wide range of benefits during the event:
- BMW Lifestyle Products: Discounts of up to 30% off. Receive a mystery gift on purchases over HK$600.
- Parts & Accessories: Select BMW parts and accessories are available at up to 20% off. Additionally, get 30% off BMW Service body coating and interior care packages.
- BMW Motorrad: Special maintenance offers and test drive opportunities.
- Premium Selection: Visit the BMW Premium Selection pre-owned car exhibition on-site.
Venue & Access
The event takes place at the BMW Tsuen Wan Showroom (Sime Darby House, 380 Castle Peak Road, Tsuen Wan). We highly recommend registering in advance to secure your spot for a fantastic weekend of BMW hospitality!
