SSEBONGRAMA Town @ Citygate Outlets
During the 2026 summer holiday, Citygate Outlets is hosting the global premiere of the "SSEBONGRAMA Town" collaboration, featuring eight themed photo spots and digital games designed for a relaxing, "chill" getaway.
- When
16 Jul 2026 - 31 Aug 2026 10:00 - 22:00
- Location
Citygate Outlets
New Territories Tung Chung Islands
20 Tat Tung Road, Tung Chung, Lantau Island, Hong Kong
Highlights
This summer, Citygate Outlets presents the global debut of the "SSEBONGRAMA Town" collaboration, featuring the beloved contemporary art IP "SSEBONGRAMA." The shopping mall transforms into a healing "chill-out" town, offering a perfect getaway for the MZ generation to relax and find happiness in doing nothing.
Program
The three characters of SSEBONGRAMA—BOORI, COCORI, and MONDE—will lead visitors through eight immersive scenes, including the "SSEBONGRAMA MONDE Cave," "ORI TOWN Beach Coast," "Cliffside Cafe," "ORIZ HOME Sweet Home," "The Office," and the "Ducking Basketball Court." Highlights include the world's first "SSEBONGRAMA SSEBONG-11" convenience store and the "SSEBONGRAMA Pop-up Store by LINE FRIENDS," featuring artwork centered on the theme "Melting is normal." Visitors can also participate in the "BOORI Watermelon Defense" digital game to win a limited-edition light-up sign.
Venue & Access
Citygate Outlets is located at 20 Tat Tung Road, Tung Chung, Lantau Island, Hong Kong. Visitors can take the MTR Tung Chung Line and exit at Tung Chung Station (Exit C) for direct access.
