LEGO® 'Legend Unfold' Football Exhibition & Pop-up Store

Get ready for an immersive summer of sports at New Town Plaza! From June 4 to July 20, 2026, the mall transforms into a football hub for the 'Legend Unfold' project. This event celebrates global football culture with three major highlights: the LEGO® 'Legend Unfold' Exhibition, live match screenings, and the Visa Interactive Experience Zone. The exhibition features a 3-meter tall LEGO® Hercules Trophy—the first of its kind in Hong Kong—meticulously crafted by LEGO® Certified Professional Andy Hung using over 150,000 bricks. Fans can explore a curated display of legendary player minifigures, creating a unique photo opportunity right at the stadium-side. The LEGO® Pop-up Store will also be on-site, offering exclusive items like the 43020 FIFA World Cup™ Official Trophy set and minifigures of stars like Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius Júnior. Throughout the event, the 'Peak Clash, Live Legends' Carnival will broadcast 24 major matches on a 520-inch mega screen in the mall’s atrium. Fans can also participate in the Visa 'Full Court' Interactive Zone, where visitors using a Visa card for a purchase of HK$800 or more can generate a personalized football collector card. Don't miss the 'Pre-match Warm-up' Star Party, featuring celebrity guests to build excitement before kick-off. Visit the New Town Plaza Play Park to engage with these interactive installations. Whether you are a dedicated football fanatic or a family looking for fun, this event offers the perfect blend of sport, art, and technology.