Budweiser World Cup 40th Anniversary x Avenue of Stars Fever Party

Celebrate 40 Years of Football Passion with Budweiser

Budweiser has been the official beer sponsor of the FIFA World Cup™ since 1986. For four decades, the brand has remained at the heart of the world's most iconic football moments, from the opening ceremonies to the final whistles. To commemorate this monumental 40th anniversary, Budweiser is launching a global campaign featuring football icons: the Norwegian goal-scoring machine Erling Haaland and the legendary Argentine captain Lionel Messi. Together, they serve as the global ambassadors for FIFA World Cup 2026™, inviting fans worldwide to join the "Let It Pour" movement.

The Fever Party at Avenue of Stars

Bringing this international excitement to the heart of Hong Kong, Budweiser is hosting an exclusive Avenue of Stars Fever Party from June 9 to June 16, 2026. Located at the Salisbury Garden lawn, this event is designed for football lovers to immerse themselves in the spirit of the game. Whether you are a die-hard fan or just looking for the perfect photo opportunity, this installation offers a unique blend of sport and lifestyle.

Interactive Experiences and Challenges

Visitors can participate in various speed and skill challenges that test your precision on the pitch. These interactive stations are designed to mimic the intensity of professional match-day training. Don't forget to visit the dedicated photo zones to capture memories of the 40th anniversary and share your support for your favorite teams. Lucky participants who complete the challenges will have the chance to win exclusive limited-edition memorabilia.

Related Activities

Please refer to the Fever Party Highlights below for details on specific engagement opportunities available during the event period. We encourage all attendees to arrive early at the Tsim Sha Tsui waterfront to make the most of the afternoon and sunset views as you celebrate the beautiful game.

Reminder: Please drink responsibly and follow all instructions provided by event staff on-site to ensure a safe and enjoyable experience for all fans.