LCX 'Shugo Chara!' Pop-up Store

Unlock Your Heart at LCX

Calling all Shugo Chara! fans! The classic series by PEACH-PIT makes its grand debut in Hong Kong with a special pop-up store at LCX, Harbour City. Running from June 13 to July 12, 2026, this immersive event celebrates the 2006 manga masterpiece and its highly anticipated sequel, Jewel Joker.

Theme and Atmosphere

With the slogan "My Heart, Unlock!", the event brings a unique blend of Y2K fashion and punk-rock aesthetics. The venue is adorned with iconic tartan patterns and "Pink and Brown" tones, capturing the rebellious yet sweet spirit of Amulet Heart and the rest of the Guardians.

Exclusive Highlights

• Four Major Photo Zones: Including the "My Heart, Unlock! Wall," the "Shugo Egg Sprite Wall" featuring 16 guardian characters and 'bad' eggs, and a Mirror Interaction Area where you can pose with Ikuto and Utau.
• Merchandise: Over 50 exclusive items, ranging from plush blind boxes to fashion accessories.
• Collection Cards: A set of 40 limited-edition cards available in UR, SR, R, and N rarities, featuring stunning holographic and gold-stamping finishes.

Rewards and Redemption

Fans can enjoy exclusive shopping tiers: Spend HK$200 to receive a weekly student ID card, or spend HK$500 for an original shikishi art board. Don't forget the Social Media Task—post about your visit on social platforms tagging LCX to claim a commemorative postcard.

Related Activities

The event is structured into two main participation phases: the General Exhibition & Merchandising Period (June 13–July 12) and the Collectible Card Launch Event (June 13 onwards). Each slot offers a different way to engage with the world of Amulet Heart, from casual photography at the photo walls to the thrill of hunting for UR-tier collectibles at the dedicated card stations.