Frieren: Beyond Journey's End Pop-Up Store

Experience the enchanting world of Frieren: Beyond Journey's End like never before as the anime's first-ever Hong Kong pop-up store arrives at The Wai. From May 29 to June 7, 2026, fans are invited to step into a fantasy realm where the legendary mage Frieren meets the vibrant culinary culture of Hong Kong.

Immersive Photo Opportunities

The store features exclusive installations perfect for social media. Capture your memories with the 8-meter tall giant inflatable Frieren, a magnificent centerpiece making its debut. Alongside her, fans can find a 100% life-sized, 3D 'Mimic' (寶箱怪). It is a golden opportunity to reenact those classic, perilous dungeon scenes from the show. Other photo zones include the 'Hong Kong Gourmet' thematic wall, cute character pillow displays, and life-sized cutouts featuring the new and old Hero Parties.

Exclusive Merchandise Collection

Shoppers can browse over 200 items, with a special focus on the Hong Kong Food-Themed Series. Highlights include:

• Frieren in 'Egg Waffle' bedding.
• Frieren blowing on hot milk tea.
• Pineapple Bun (Bolo Bao) traps.

Beyond these, the store offers daily essentials, magic talismans, plushies, and functional storage bags. This collection brings Frieren's charm into your home through high-quality stationery and home goods.

Related Activities & Benefits

To maximize the fun, the event hosts two main interactive features:

1. Stamp Collection Activity: Purchase any item at the store to receive a stamp. There are five exclusive Hong Kong-themed stamp designs released in two waves.
2. Spending Rewards: Spend to qualify for limited-edition gifts such as stickers, laser tickets, and badges. Don't miss the Stamp Collection and Spending Rewards programs described in our dedicated slots section below.

Plan your visit to The Wai now to secure these limited treasures!