
Design Ah! Experience the Wonder of Everyday Design
The renowned 'Design Ah!' exhibition from NHK makes its international debut at M+ Museum from June 2026 to January 2027, inviting visitors to uncover the design secrets hidden in daily life through interactive installations and immersive spaces.
- When
27 Jun 2026 - 10 Jan 2027 10:00 - 18:00
27 Jun 2026 - 10 Jan 2027 10:00 - 22:00
- Location
M+ Main Hall Gallery
Kowloon Tsim Sha Tsui Yau Tsim Mong
M+, 38 Museum Drive, West Kowloon Cultural District, Kowloon
- Tickets & pricing
Standard
HKD 190
Concession
HKD 100
Highlights
Direct from Japan, the acclaimed exhibition based on the NHK educational television program 'Design Ah! neo' arrives at the M+ Museum. Marking its international premiere outside of Japan, this showcase invites audiences to rethink the design logic hidden within everyday objects and human actions. Featuring 21 interactive installations and immersive sensory spaces, the exhibition incorporates local Hong Kong elements, offering a relatable and awe-inspiring experience for all ages.
Program
The exhibition deconstructs the common activities we take for granted—such as walking, eating, and sitting—revealing how thoughtful design improves our quality of life. Led by creative director Taku Satoh, along with motion director Yugo Nakamura and music director Shuta Hasunuma, the exhibition creates a playful, thought-provoking world. Visitors can engage with hands-on installations and enjoy the exclusive new work 'M+ Ah!' projected onto the M+ Facade every night.
Creative Team
- Creative Director: Taku Satoh
- Motion Director: Yugo Nakamura
- Music Director: Shuta Hasunuma
Venue & Access
The exhibition is hosted at the Main Hall Gallery of the M+ Museum in the West Kowloon Cultural District, conveniently accessible from Kowloon Station and Austin Station.
Ticketing
Tickets are available for purchase via the official M+ website. Prices vary by category (HK$100 - HK$190). The exhibition runs from June 27, 2026, to January 10, 2027.











