adidas "HYPER DISTRICT" Activity

Highlights\nadidas merges fitness with community culture in this special "HYPER DISTRICT" project, transforming the areas around Tai Nan Street and Ki Lung Street in Sham Shui Po into a dynamic running and exploration circuit. Participants are invited to challenge themselves while discovering the unique charm of local businesses.\n\n## Program Details\nFrom now until September 6, runners can join the "HYPER DISTRICT" event via the adidas Running App. By visiting the designated "Runner's" cafes and showing your app activity records, you can collect the limited edition HYPERBOOST Y2K alphabet bracelet. Participants are encouraged to complete three exploration routes, unlocking nine local partner shops along the way to collect letters and assemble their own custom bracelet.\n\nEach participating shop offers a unique experience. For instance, at the "Cultureya Zakkaten," you can test the lightweight comfort of the HYPERBOOST EDGE or EUPHORIA and stand a chance to win an exclusive limited-edition adidas retro bouncy ball.\n\n## How to Participate\n1. Register: Download and sign up via the adidas Running App.\n2. Explore & Collect: Complete three running routes and visit the nine partner shops to collect letters.\n3. Win Prizes: Upload screenshots of your completed routes to Instagram and tag @adidashk for a chance to win exclusive adidas HYPERBOOST themed gifts, such as water bottles and sports towels.\n4. Trial Run: Join the one-day exclusive HYPER RUN trial on August 29. adiClub members can register through the app.\n\n*Prizes are available on a first-come, first-served basis while stocks last. Shop addresses and opening hours are subject to the individual store's schedule. Please refer to the official event page for details.